LEGO Serious Play Workshop

NYC IRL or virtual creative workshop for culture, innovation, and problem solving

Great for teams of any size | 60min-half day | Minimum $1000

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28Muses LEGO Serious Play Creative Learning Workshop NYC or Virtual team building corporate offsite retreat bag of LEGO pieces 3

About LEGO Serious Play

  • “Serious Play” was first developed as a facilitation methodology in the mid-1990s as a way for executives to describe and challenge their views on their businesses. The LEGO Group developed the LEGO Serious Play methodology into a trademarked and successful consulting business over the course of 15 years and 20 iterations.

    The LEGO Group ran it as an internally consulting business until 2010 when it became an open source method for the global community. Today LEGO trains and certifies LEGO Serious Play instructors to facilitate workshops for companies that believe play is serious business.

  • The LEGO Serious Play method stimulates both sides of the brain and results in creative thinking, problem solving, and clearer communication. The tactile nature of the thinking process unlocks new perspectives and the 3D models help people articulate ideas and concepts that may otherwise escape them.

    Consider simple questions such as “What’s something you’re excited about?” or “What’s success look like in your role?”

    In conversation or even at a team offsite, these complex and abstract questions are usually met with shallow or uni-dimensional answers.

    LEGO gives syntax a 3D structure where participants are able to build multi-dimensional answers and describe how thinking process behind what each LEGO piece represents, why they strategically places it there, and the interdependencies between pieces and realities.

    The playful nature of the workshop get people to get out of their comfort zones; the small bag of LEGOs is only 54 pieces which is not intimidating (even if you never played with LEGOs much), yet the pieces are hand-picked to provide enough building variety to allow unhindered creative expression.

28Muses LEGO Serious Play Creative Learning Workshop NYC or Virtual team building corporate offsite retreat bag of LEGO pieces 2

About This Event

  • The LEGO Serious Play Starter Kit is a small bag of 54 LEGO pieces but mighty enough to tackle any abstract or complex discussion that’s otherwise difficult to articulate.

    Shipping - please allow 10 days for US shipping and 2 weeks for international shipping. We can ship anywhere in the world!

  • LEGO Serious Play method can be done as a standard 60min session with 2 prompts or a bespoke 2hr-half day session with custom prompts crafted to fit your unique business challenge.

    Participants will have 2-5min to build a 3D sculpture and answer the prompt in the form of a metaphor. When they take turns to describe their thinking process, why they chose to build it a certain way, and what each LEGO piece represents in real life, the outcomes is a deeply profound discussion that will simply blow you away!

    This highly engaging creative learning workshop can be done IRL in NYC or virtually on Zoom for fun, for your next company-wide offsite or retreat, or for ideation, creative problem solving, or as a communication workshop.

    Virtual events: We will ship a LEGO Serious Play Starter Kit to each participant in advance (anywhere in the world). No need to bring or prep anything else, just come as you are!

    NYC events: we will bring a brand new LEGO Serious Play kit for each person to your venue of choice - office, restaurant/bar private room, 3rd party space, or we can host outdoors April-Nov and get a permit for a NYC Park (we have hosted live outdoor events at Central Park, Bryant Park, Pier 64 on Hudson by Chelsea Piers, Madison Square Park, and Washington Square Park).

28Muses LEGO Serious Play Creative Learning Workshop NYC or Virtual team building corporate offsite retreat alyssa gundred

About 28Muses

  • Brandon Wetzstein, LEGO-certified Serious Play Instructor

    Brandon is a seasoned business strategist with variety of roles across retail, data analysis, technology, operations, and innovation. Having led teams at Target, BestBuy, and other national brands, Brandon works with teams on solving their toughest challenges which are often hard to articulate.

    Alyssa Gundred, Event host & CEO of 28Muses

    Alyssa Gundred is the Cofounder & CEO of 28Muses. Previously she was a Creative Director and Head of Ops and HR for Myriad360 where she grew the company from a small business to over 150 employees and $100mm in revenues.

  • The mission of 28Muses is to cultivate creative power through wonder and play to build the 4 pillars of highly performing teams: culture, DE&I, innovation, and wellness.

    The secrete sauce to every 28Muses event is unique human expression contained in a safe space where everyone feels seen and heard.

    By design, everyone’s work will turn out different allowing each person’s unique lens and personality to shine through.

    When team members share how they see and interpret things differently and how they approached the task at hand, it results in true empathy and an authentic lasting connection.

Speak in 3D LEGO sculpture metaphors to tackle abstract and complex topics

  • 28Muses LEGO Serious Play Method for virtual and NYC team building, corporate offsite, company retreat, creative problem solving, creative learning workshop, exercises for creativity and innovation, culture, DE&I, and wellness activities for remote
  • 28Muses LEGO Serious Play Method for virtual and NYC team building, corporate offsite, company retreat, creative problem solving, creative learning workshop, exercises for creativity and innovation, culture, DE&I, and wellness activities for remote
  • 28Muses LEGO Serious Play Method for virtual and NYC team building, corporate offsite, company retreat, creative problem solving, creative learning workshop, exercises for creativity and innovation, culture, DE&I, and wellness activities for remote
  • 28Muses LEGO Serious Play Method for virtual and NYC team building, corporate offsite, company retreat, creative problem solving, creative learning workshop, exercises for creativity and innovation, culture, DE&I, and wellness activities for remote
  • 28Muses LEGO Serious Play Creative Learning Workshop NYC or Virtual team building corporate offsite retreat Common Wealth client example
  • 28Muses LEGO Serious Play Creative Learning Workshop NYC or Virtual team building corporate offsite retreat Common Wealth client example
  • 28Muses LEGO Serious Play Creative Learning Workshop NYC or Virtual team building corporate offsite retreat Common Wealth client example
  • 28Muses LEGO Serious Play Creative Learning Workshop NYC or Virtual team building corporate offsite retreat Common Wealth client example 15
  • 28Muses LEGO Serious Play Creative Learning Workshop NYC or Virtual team building corporate offsite retreat Common Wealth client example 15
  • 28Muses LEGO Serious Play Creative Learning Workshop NYC or Virtual team building corporate offsite retreat Common Wealth client example
  • 28Muses LEGO Serious Play Creative Learning Workshop NYC or Virtual team building corporate offsite retreat Common Wealth client example

LEGO Serious Play is perfect for offsites, NYC retreats, team building, large groups, creative problem solving, ideation and communication skills workshops.

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